OMAHA, Neb.--(BUSINESS WIRE)--Nov. 16, 2009--
ConAgra Foods, Inc. (NYSE: CAG), one of North America’s leading food
makers, announced today its plan to engage consumers through the
sponsorship of Yahoo!’s new online program, “What’s So Funny?” The
one-year commitment will integrate ConAgra Foods brands such as Marie
Callender’s®, Healthy Choice® and Orville Redenbacher’s® into the
content of the online series, which premiered Nov. 9, on Yahoo! TV.
Daily three-minute episodes of “What’s So Funny?” will air Monday
through Friday with hosts Mike Bachmann and Shira Lazar presenting the
funniest moments from the previous night’s television lineup. Viewers
can vote on the funniest moments of the week, and this will help decide
the content for a weekend episode recapping the week’s funniest moments.
Each new episode will include a 30 to 60-second branded segment that
features a ConAgra Foods product, incorporates key product messaging and
aligns strategically with existing brand advertising.
For example, the first episodes will feature a segment called
“Ingredients for Good Comedy” centered around what goes into making a
show funny, sponsored by Marie Callender’s – using fresh-tasting
ingredients to make a great meal at home or the office with Marie
Callender’s Home-Style CreationsTM.
“Through this partnership with Yahoo!, we’re getting our message out to
consumers in a fresh way, every day through original content,” said
Brett Groom, vice president, Media, Social and Digital Marketing. “This
is a great example of our commitment to finding new ways to more deeply
engage with our consumers, reaching them over the lunch hour when they
visit Yahoo! to get a recap of last night’s funniest moments on TV.”
“Yahoo! continues to expand its portfolio of branded entertainment
programming, allowing brands to connect with our audience in unique and
meaningful ways,” said Erika Nardini, vice president brand packaging,
Yahoo! “With ‘What’s So Funny?,’ Yahoo! and the brands of ConAgra Foods
will bring together the best ingredients for a daily laugh.”
The sponsoring brand also will be featured on the “What’s So Funny?”
homepage, http://customsites.yahoo.com/conagra,
which will be linked from Yahoo! TV. MediaCom, ConAgra Foods’ media
buying agency of record, helped create and develop the program in
partnership with Yahoo! and ConAgra Foods.
ConAgra Foods, Inc., (NYSE: CAG) is one of North America’s leading food
companies, with brands in 97 percent of America’s households. Consumers
find Banquet, Chef Boyardee, Egg Beaters, Healthy Choice, Hebrew
National, Hunt’s, Marie Callender’s, Orville Redenbacher’s, PAM, Peter
Pan, Reddi-wip and many ConAgra Foods brands in grocery,
convenience, mass merchandise and club stores. ConAgra Foods also has a
strong business-to-business presence, supplying potato, other vegetable,
spice and grain products to a variety of well-known restaurants,
foodservice operators and commercial customers. For more information,
please visit us at www.conagrafoods.com.
Source: ConAgra Foods, Inc.
ConAgra Foods
Shelby Stoolman, 402-240-4691
Shelby.stoolman@conagrafoods.com
www.conagrafoods.com
OR
Yahoo!
Brian
Nelson, 408-349-6113
bnelson@yahoo-inc.com
www.yahoo.com
