Acquisition to pave way for ConAgra Foods growth in frozen desserts
under the Marie Callender's brand
OMAHA, Neb., Jun 14, 2010 (BUSINESS WIRE) --ConAgra Foods, Inc. (NYSE: CAG) announced today that it has agreed to
acquire the assets of American Pie, LLC, based in Woodbury, N.Y.
American Pie manufactures frozen fruit pies, thaw and serve pies, fruit
cobblers and pie crusts under the licensed Marie Callender's and Claim
Jumper trade names, as well as frozen dinners, pot pies and appetizers
under the Claim Jumper trade name. Financial terms of the transaction,
expected to close within 30 days, were not disclosed.
At close, the American Pie business will be managed as part of ConAgra
Foods' existing Marie Callender's frozen business, within its Consumer
Foods segment. The company's current Marie Callender's business includes
pot pies and a wide array of single and multi-serve frozen dinners and
entrees, sales of which have increased 42 percent over the past five
years according to IRI data.
This transaction fits into ConAgra Foods' acquisition strategy which
seeks to add depth and strength to its existing product lines in key
strategic pillars. By purchasing the assets of American Pie, ConAgra
Foods will have the opportunity to expand its presence in the largest
category within frozen retail desserts - frozen pies. The company has
existing presence in frozen foods with consumer brands like Banquet(R) and
Healthy Choice(R) in addition to its existing Marie Callender's branded
product line.
"Acquiring the Marie Callender's retail dessert pie business will allow
us to establish a strong presence in frozen dessert by leveraging fully
the power of the Marie Callender's brand across the frozen case," said
Gary Rodkin, CEO of ConAgra Foods. "Marie Callender got her start
selling pies and the brand has a very strong equity with consumers. We
look forward to continuing to grow the business by leveraging brand
synergies and investing in its relationship with consumers and
customers."
A production facility in Torrance, Calif., is included in the
transaction and will join ConAgra Foods' existing manufacturing network.
ConAgra Foods currently manufactures Marie Callender's-licensed frozen
meals at facilities in Council Bluffs, Iowa, Marshall, Mo., and
Russellville, Ark. Those facilities are not impacted by this impending
acquisition and will continue to operate normally. American Pie, LLC
currently employs nearly 125 people primarily located in Torrance,
Calif., and an office in Woodbury, N.Y. All are expected to join ConAgra
Foods at close.
ConAgra Foods produces, markets and sells its current Marie
Callender's-branded consumer products under a license agreement with
Marie Callender's Pie Shops, Inc.
About ConAgra Foods
ConAgra Foods, Inc., (NYSE: CAG) is one
of North America's leading food companies, with brands in 96 percent of
America's households. Consumers find Banquet, Chef Boyardee, Egg
Beaters, Healthy Choice, Hebrew National, Hunt's, Marie Callender's,
Orville Redenbacher's, PAM, Peter Pan, Reddi-wip and many ConAgra
Foods brands in grocery, convenience, mass merchandise and club stores.
ConAgra Foods also has a strong business-to-business presence, supplying
frozen potato and sweet potato products as well as other vegetable,
spice and grain products to a variety of well-known restaurants,
foodservice operators and commercial customers. For more information,
please visit us at www.conagrafoods.com.

SOURCE: ConAgra Foods, Inc.
MEDIA:
ConAgra Foods, Inc.
Jeff Mochal, 402-240-7825
Director, Communication & External Relations
Jeff.Mochal@ConAgraFoods.com
or
INVESTORS:
Chris Klinefelter, 402-240-4154
Vice President, Investor Relations
Chris.Klinefelter@ConAgraFoods.com