Clear and simple packaging is aligned with USDA's MyPyramid
OMAHA, Neb.--(BUSINESS WIRE)--Feb. 20, 2008--ConAgra Foods, Inc.,
(NYSE: CAG) today announced simple and unique packaging enhancements
designed to help consumers make better-informed food choices to
improve their diet and health. The new nutrition guide, designed by
ConAgra Foods, will be featured on the packages of such popular brands
as Healthy Choice, Chef Boyardee and Orville Redenbacher's. The bold
package graphics, which can be read and understood at a glance, will
leverage the U.S. Department of Agriculture's (USDA) MyPyramid and use
simple, clear facts to show consumers how the company's products can
help them satisfy the government's dietary recommendations.
While USDA's MyPyramid is widely recognized, few consumers know if
the foods they choose to eat provide them with meaningful amounts of
the key food groups, including grains, fruits and vegetables. ConAgra
Foods' unique label design will clearly show the amount of each key
food group contained in each package, making it easier for consumers
to build more healthful diets. For example, a Healthy Choice Fiesta
Chicken meal that contains chicken, rice, fruit and vegetables will
have a graphic indicating the product provides 15 percent of the
grains, 30 percent of the vegetables, 15 percent of the fruit, and 40
percent of the meat and beans that a consumer should eat based on a
2,000 calorie per day diet. In a survey commissioned by ConAgra Foods,
about 70 percent of respondents preferred product packaging that
leveraged MyPyramid to help them understand and apply USDA's
recommendations to their food choices.
ConAgra Foods also announced today that it will sign a memorandum
of intent with USDA, affirming its support for promoting the MyPyramid
through its packaging and other tools. "We're proud to bring consumers
a unique tool based on USDA's MyPyramid that will help them lead
healthful, balanced lives," said Gary Rodkin, ConAgra Foods CEO.
"ConAgra Foods' approach provides consumers with simple and clear
nutrition information using the USDA's science-based dietary
recommendations--rather than creating yet another nutrition standard,"
Rodkin said. "By utilizing MyPyramid in a unique and USDA-approved
manner, we are providing consumers a transparent and
easy-to-understand source of dietary information at the point of
purchase. Our packaging information will complement the information
available in the Nutrition Facts Panel, and help Americans know how
their food choices contribute to a healthful diet based on MyPyramid."
Labels featuring USDA's MyPyramid will appear on more than 700
different ConAgra Foods packages. The company is using the MyPyramid
graphic on all of its packaging for products that provide consumers
with a meaningful amount of at least one of the key food groups.
Specifically, a product must have one or more of the following to use
-- 1/2 ounce equivalent of grains, which is 10 percent of the
recommended daily amount;
-- 1/4 cup of vegetables, which is 10 percent of the recommended
-- 1/4 cup of fruit, which is 15 percent of the recommended daily
-- 1/4 cup of dairy, which is 10 percent of the recommended daily
-- 1/2 ounce of meat and beans, which is 10 percent of the
recommended daily amount.
ConAgra Foods' products with the new, USDA-approved label design,
will begin appearing in stores in May 2008.
ConAgra Foods' labeling innovation strengthens its Start Making
Choices program, which provides consumers with advice on living a
balanced life, including how to build a healthful, satisfying diet
based on MyPyramid. Consumers will be able to use the new information
from product packaging by applying it to the program's unique and
customizable tools, such as the Balanced Life Index, that have been
designed to help consumers reach and sustain their health goals.
As the cornerstones of Start Making Choices, these tools align
with and complement the USDA's Dietary Guidelines and MyPyramid.
Consumers can trust these credible resources to help them live
healthful lives. To learn more about the program and take the steps
toward a more balanced life go to www.startmakingchoices.com.
ConAgra Foods, Inc., (NYSE: CAG) is one of North America's leading
packaged food companies, serving consumer grocery retailers, as well
as restaurants and other foodservice establishments. Popular ConAgra
Foods consumer brands include: ACT II, Banquet, Chef Boyardee, Egg
Beaters, Healthy Choice, Hebrew National, Hunt's, Kid Cuisine, Marie
Callender's, Orville Redenbacher's, Peter Pan, PAM, Reddi-wip, Snack
Pack, Swiss Miss, Wesson, and many others. For more information,
please visit us at www.conagrafoods.com.
CONTACT: ConAgra Foods, Inc.
Stephanie Childs, 402-595-6258
Jennifer Resick, 202-835-9427
SOURCE: ConAgra Foods, Inc.