Dietitian Carolyn O'Neil Discusses the Benefits of Popcorn for
Holiday Celebrations and Anytime Snacking Occasions
OMAHA, Neb.--(BUSINESS WIRE)--Dec. 17, 2007--ConAgra Foods today
announced that it has reformulated its Orville Redenbacher's and ACT
II microwave popcorn brands with a new butter flavoring that has no
added diacetyl. These newly reformulated products are arriving on
store shelves now.
"Microwave popcorn has been one of America's favorite snacks for
years because it is delicious and convenient. Orville Redenbacher's
and ACT II have all of the nutrition benefits of a whole grain, zero
grams of trans fat per serving, and now no added diacetyl flavoring,"
said Stan Jacot, vice president of Marketing for ConAgra Foods'
popcorn business. "Our flavor experts have reformulated all varieties
of Orville Redenbacher's and ACT II microwave popcorn to address any
consumer perceptions about diacetyl and to make our popcorn factories
as safe as possible. We want to assure our consumers they can continue
to enjoy their favorite popcorn with complete confidence."
With the new formulations now hitting store shelves, consumers
will notice some slight changes to the packaging. All packages with
the new formulas will have "No Added Diacetyl" printed near the date
code. Additionally, ConAgra Foods is introducing a new packaging
design for all of its reformulated microwave popcorn products that
will state "New Great Tasting Butter Flavor" on the front of the box,
along with "No Added Diacetyl Butter Flavorings" printed on the side
of the box near the nutritional information.
"Popcorn is a great snack for the holidays," said Carolyn O'Neil,
registered dietitian and nutrition expert. "Many of us tend to give in
to temptation and overeat high-calorie foods, but microwave popcorn is
a perfect healthful snack option because it's a good source of fiber,
is low in calories, tastes great and it's fun to eat."
Orville Redenbacher's and ACT II brands offer a wide variety of
products to suit consumers' tastes, and both are the only leading
brands to include both zero grams of trans fats per serving and no
added diacetyl. A few of Orville Redenbacher's newest varieties
include: its new Natural line, with Simply Salted, Simply Salted 50%
Less Fat, Buttery Garlic, and Buttery Salt & Cracked Pepper flavors;
and its new SmartPop! 30% Less Sodium line, featuring both 100-calorie
and regular-size serving bags, and Butter, Kettle Korn, Movie Theater
Butter and Organic Butter flavors. ACT II popcorn varieties include
110-Calorie Butter Popcorn Mini Bags, 94% Fat Free Butter, Butter
Lovers, Buttery Kettle Corn and Extreme Butter.
To learn more, visit www.orville.com, www.actii.com and
ABOUT ORVILLE REDENBACHER'S GOURMET POPPING CORN
For more than 40 years, the Orville Redenbacher's name has been a
valued and iconic household name that offers premium taste with
quality ingredients. In 2007 Orville Redenbacher was inducted into the
Madison Avenue Advertising Walk of Fame as the Icon of the Year, and
Orville Redenbacher's Gourmet Popping Corn Light Butter Microwave
Popcorn was ranked No. 1 by a leading consumer publication. As the No.
1-selling popcorn brand in the U.S., Orville Redenbacher's Gourmet
Popping Corn is available in more than 70 varieties to complement any
lifestyle, taste or occasion. For more information on the brand and
products, visit Orville Redenbacher's Web site at www.orville.com.
ACT II is known for offering consistent quality at a great family
value, and it's proud to present some of the most enticing popcorn
products and flavors available, from such classics as Light Butter and
Movie Theatre Butter to special flavors, such as Kettle Corn, now with
zero grams trans fat (excluding Carmel Corn). Our other great products
range from Pop 'N Serve Tubs to individual popcorn balls. Remember ACT
II for light, fluffy, great-tasting popcorn every time.
ABOUT CONAGRA FOODS
ConAgra Foods, Inc., (NYSE:CAG) is one of North America's leading
packaged food companies, serving grocery retailers, as well as
restaurants and other foodservice establishments. Popular ConAgra
Foods consumer brands include: Banquet, Chef Boyardee, Egg Beaters,
Healthy Choice, Hebrew National, Hunt's, Marie Callender's, Orville
Redenbacher's, Reddi-wip, PAM and many others.
Diacetyl is a naturally occurring ingredient that provides a
creamy, buttery taste. It is found in thousands of food and beverage
products, including butter, wine, coffee, pastries, cake mixes,
cookies, crackers, candy and even some fruits and vegetables.
According to the U.S. Food and Drug Administration (FDA) and other
scientific authorities, this specific ingredient is safe for consumers
to eat. The workers who handle large and highly concentrated
quantities of butter flavoring with diacetyl in manufacturing plants
face risks, and brands such as Orville Redenbacher and ACT II have
protected employees from those risks for many years. By removing added
diacetyl from the plant environment, the factory employees are
protected even further.
CONTACT: ConAgra Foods, Inc.
Regina Demars, 402-595-6727
Stephanie Childs, 402-595-6258
SOURCE: ConAgra Foods, Inc.