Orville Redenbacher's(R) SmartPop!(R), Now With 30% Less Sodium,
Makes Lower Sodium Snacking Easy and Delicious Without Compromising on
EDINA, Minn.--(BUSINESS WIRE)--Nov. 13, 2007--More than 90 percent
of Americans surveyed are quick to identify high blood pressure as one
of their biggest health concerns related to sodium intake. However,
according to a recent survey conducted by Orville Redenbacher's(R)
Gourmet(R) Popping Corn(1), only a quarter are concerned about the
level of sodium in their diets. This, despite the fact that the 2005
Dietary Guidelines for Americans encourage consumers to choose foods
with less salt--one of the potential risk factors associated with
heart disease-relating to high blood pressure.
According to the National Health and Nutrition Examination Survey,
Americans consume 3,375 milligrams of sodium daily, which is about 40
percent more than the 2,300 milligrams recommended by the Dietary
To help consumers decrease the amount of sodium in their diets,
America's No. 1 popcorn brand, Orville Redenbacher's, is introducing
SmartPop! 30% Less Sodium. All of the brand's SmartPop! flavors now
contain 30 percent less sodium and are 94 percent fat free, and with
flavors such as Butter, Kettle Korn, Movie Theater Butter and Organic
Butter, popcorn lovers now have an alternative to the bland tastes
often associated with other reduced-sodium snacks. In fact, Orville
Redenbacher's guarantees that its new SmartPop! 30% Less Sodium tastes
just as good as original SmartPop!, or consumers can receive a full
refund on their purchase if not satisfied.
The new SmartPop! 30% Less Sodium is a perfect snack for people
who want to feel good about what they are eating without losing the
taste benefits. As a busy mother of three and working actress, Jennie
Garth, of Dancing with the Stars, knows that popcorn is a versatile
and healthful snack option that she enjoys eating, as well as sharing
with her family.
"In my line of work I am often in the spotlight, and as an active
mother I need to stay in great shape and watch what I eat," says
celebrity mom Jennie Garth, of Dancing with the Stars. "But there are
some things I just can't give up, such as salty snacks, so I was so
excited to find out that Orville Redenbacher's came out with a popcorn
that has less sodium but tastes great. I don't feel any guilt when I
eat it, and I am able to share it with my family because I know it is
a healthful snack. I can't taste the difference between this new
SmartPop! and original Orville Redenbacher's, and neither can my
According to a recent survey conducted by Orville Redenbacher's(R)
Gourmet Popping Corn(R), three out of four consumers who currently
don't buy lower-sodium items said they would purchase a reduced sodium
product if it had the same taste as snacks that were higher in
sodium.(2) With this in mind, SmartPop! 30% Less Sodium uses new
advancements in flavor technology to reduce sodium by 30 percent,
while maintaining its delicious gourmet taste.
"The most common problem I hear about many lower-sodium snacks is
they simply do not taste as great as their full-sodium counterparts,
but, sometimes, due to health concerns, people might not have another
option," said Carolyn O'Neil, Registered Dietitian. "What makes the
introduction of SmartPop! 30% Less Sodium so great is that Orville
Redenbacher's found a way to provide a lower-sodium, healthful snack
people will want because the product tastes the same as the original -
if not better."
"With the new advancements in flavor technology, even we were
amazed by how great the new SmartPop! tasted," said Stan Jacot, vice
president of Marketing for ConAgra Foods' popcorn business. "By
significantly reducing the level of sodium, the improved SmartPop 30%
Less Sodium still offers consumers a great healthful snack that is now
even better for them."
In addition to Jennie Garth's involvement with the brand she will
team up with Orville Redenbacher's and America's Second Harvest to
appear at a local Los Angeles Kids Cafe to discuss how physical
activity can be fun and how healthy snack options can taste great.
California has been recognized as one of 12 states where more than 20
percent of all children live in food insecure households.(3) The Kids
Cafe provides a safe environment where kids can do homework, engage in
physical exercise as well as other educational activities, and receive
a balanced snack or meal before they go home.
SmartPop! 30% Less Sodium is an example of Orville Redenbacher's
quest to develop the perfect popcorn and features the same healthy
attributes of the original SmartPop! varieties with 100 percent whole
grains and 0 grams of Trans Fat, making the improved popcorn a perfect
snack for any lifestyle. The new SmartPop! 30% Less Sodium variety is
now available in stores in regular-sized bags for sharing, and 100
calorie mini-bags for portion-controlled snacking. Suggested retail
price is $2.69.
ABOUT ORVILLE REDENBACHER'S GOURMET POPPING CORN
For more than 40 years, the Orville Redenbacher's name has been a
valued and iconic household name that offers premium taste with
quality ingredients. In 2007 Orville Redenbacher was inducted into the
Madison Avenue Advertising Walk of Fame as the Icon of the Year, and
Orville Redenbacher's Gourmet Popping Corn Light Butter Microwave
Popcorn was ranked No 1 by a leading consumer publication. As the No.
1-selling popcorn brand in the U.S., Orville Redenbacher's Gourmet
Popping Corn is available in more than 70 varieties to complement any
lifestyle, taste or occasion. For more information on the brand and
products, visit Orville Redenbacher's Web site at www.orville.com.
ABOUT CONAGRA FOODS
ConAgra Foods, Inc., (NYSE:CAG) is one of North America's leading
packaged food companies, serving grocery retailers, as well as
restaurants and other foodservice establishments. Popular ConAgra
Foods consumer brands include: Banquet, Chef Boyardee, Egg Beaters,
Healthy Choice, Hebrew National, Hunt's, Marie Callender's, Orville
Redenbacher's, Reddi-wip, PAM and many others.
(1) The Orville Redenbacher's sodium survey was conducted between
Aug. 31- Sept. 3, 2007 by the Ketchum Global Research Network and
ORC's Caravan Services and polled 1,000 Americans. Margin of error is
plus or minus 3 percent with a 95 percent confidence level. A copy of
the full survey and results is available upon request.
(2) The Orville Redenbacher's sodium survey.
(3) Nation's Food Bank Network 2007 U.S. Child Hunger Analysis.
CONTACT: ConAgra Foods, Inc.
Regina DeMars, 402-595-6727
for ConAgra Foods, Inc.
Mike Shriner, 312-228-6933
SOURCE: ConAgra Foods, Inc.