OMAHA, Neb., March 10 /PRNewswire/ -- A sneak peek at one of the nation's
premiere food and nutrition trend surveys shows one in every three grocery
shoppers is confused about what to eat to stay healthy(i). In fact, according
to HealthFocus International(R)'s 2003 Trend Report, fewer shoppers feel
knowledgeable about nutrition and health than they did in 1990. That's why
ConAgra Foods' Healthy Choice(R) brand and The American Dietetic Association
have created "Supermarket Shopping Solutions," a new program launching during
National Nutrition Month(R) in March. It teaches consumers everything from
reading food labels and understanding nutrition claims to planning balanced
meals and selecting nutritious foods in every aisle of the grocery store.
"As a registered dietitian, I can tell you that knowing how to find
nutritious foods that don't compromise on taste is an important step to eating
a well-balanced diet," said Jackie Newgent, RD, nutrition consultant and chef.
"But making those choices can be a challenge if you consider the average
supermarket today is 44,000 square feet and contains more than 30,000 items.
That's why Healthy Choice's Supermarket Shopping Solutions is so great. It
provides easy tips and tools that can help even the most time-crunched
consumer select nutritious foods and create great tasting, satisfying meals
for any occasion."
According to the HealthFocus survey, about 60 percent of shoppers want to
make dietary changes but want to do so gradually. Supermarket Shopping
Solutions provides them with the tools and resources to achieve that goal
Supermarket tours in select markets, where registered dietitians
personally take consumers through the store, helping them select
nutritious foods in each aisle
A pocket guide, which provides useful advice for a satisfying shopping
experience, including tips for making nutritious food choices in each
aisle, creating great tasting recipes at home and even how to get the
kids excited about grocery shopping
Web site features on www.healthychoice.com include a "virtual tour" of
the supermarket where consumers can find easy tips on selecting
nutritious foods in any aisle and section of the store, as well as
materials they can download to easily create their own menu plans and
Outreach to dietitians to help them help consumers easily make
nutritious choices and eat a well-balanced diet
"Healthy Choice is consumers' ally when it comes to finding nutritious
foods in any aisle of the Supermarket because we are the only brand that
provides a variety of great tasting, satisfying foods for any meal occasion,"
says Joe Ennen, vice president and general manager of Healthy Choice. "We are
proud to be partnering with The American Dietetic Association on Supermarket
Shopping Solutions as part of our commitment to helping consumers take easy
steps toward a healthy lifestyle."
The American Dietetic Association Supports Initiative
According to The American Dietetic Association's recent trends survey,
63 percent of Americans are frustrated because they feel they only hear about
foods they shouldn't eat, rather than those they should(ii) eat, and they are
still confused about what constitutes a healthy diet.
"Supermarket Shopping Solutions is a valuable tool for consumers because
it easily demonstrates how all foods can fit into a healthy, well-balanced
diet and provides important information consumers can use to make informed
choices," said The ADA President and registered dietitian Julie O'Sullivan
Here are some of the top solutions to making the most of your shopping
1. Plan Ahead. List out meal ideas for the week, keeping in mind which
days you'll have time to cook from scratch and which days you'll be
pressed for time to put dinner on the table. When time is short, opt
for convenience items and couple a frozen entree with ready-to-eat
produce. And be creative! If you plan for pizza one night, shop for
salad, milk and fruit to balance out the meal.
2. Organize the List. As you create your shopping list, check your menu
options against the Food Guide Pyramid to ensure you've remembered
everything from poultry to produce. This will help ensure you are
purchasing a variety of foods that provide all of your nutrient needs.
3. Read the Labels. The Nutrition Label can be a consumer's best shopping
tool. Learn how to identify the content of key nutrients such as fat
and saturated fat, as well as determine caloric content and the amount
of essential nutrients the product provides.
4. Know the Tricks of the Trade. Knowing how to shop and what to look for
in each aisle/section of the store helps guarantee a cart stocked
with nutritious foods from beef to broccoli. For instance, to choose
leaner cuts of beef look for "round" or "loin" in the name. Remember
frozen vegetables are just as high in nutrients as their fresh
counterparts. And, look for "whole grain" when choosing breads and
pastas for more fiber.
Other tips to keep you on track at the supermarket:
Don't Shop Hungry. Leave the decisions to your head, not your
stomach. It's easier to stick to the shopping list if you are not
hungry, so plan to eat something before you go.
Set a Routine. Establish a day and time that makes it easy for you to
move quickly and easily through the store and stay focused on your
Save Money. Coupon clipping or finding stores that price match are
great strategies for saving money. Coupons are also a great way to
expand your food choices. Use a coupon to experiment with a new meal
item that you wouldn't normally purchase.
Kids in Tow? An enjoyable grocery shopping experience with children is
possible! Use it as an opportunity to give your kids a lesson in
color, smell and names of new foods.
Become Supermarket Savvy on healthychoice.com
Consumers can visit www.healthychoice.com to take a virtual supermarket
tour that provides tips for selecting nutritious options in every aisle and
section of the store. Consumers can also download templates for a weekly menu
planner and shopping list, as well as order a Supermarket Shopping Solutions
pocket guide that puts helpful hints at their fingertips. In addition,
visitors will find a link to The American Dietetic Association's Web site at
www.eatright.org where they can obtain more nutrition information and locate a
dietitian in their area who can answer individual questions.
The recently updated Healthy Choice Web site features recipe ideas and
information on all Healthy Choice products, an e-newsletter and Healthy
Rewards where consumers can register for great offers and important
ConAgra Foods, Inc. (NYSE: CAG) is one of North America's largest packaged
food companies, serving consumer grocery as well as restaurant and foodservice
establishments. Popular ConAgra Foods consumer brands include: Hunt's,
Healthy Choice, Banquet, Armour, Bumble Bee, Louis Kemp, La Choy, Lunch
Makers, Knott's Berry Farm, Wesson, Country Pride, Blue Bonnet, Kid Cuisine,
Parkay, Reddi-wip, Marie Callender's, Cook's, Butterball, ACT II, Slim Jim,
Eckrich, Chef Boyardee, Orville Redenbacher's, PAM, Snack Pack, Van Camp's,
Peter Pan, Hebrew National, Gulden's, Pemmican, Brown 'N Serve, Swiss Miss,
and many others. For more information, please visit us at
(i) HealthFocus Trend Report, HealthFocus International(R) 2003
(ii) Nutrition & You: Trends 2002, American Dietetic Association, 2002
SOURCE ConAgra Foods
/CONTACT: Stephanie Gopp of Dome Communications for ConAgra Foods,
+1-312-251-1066, firstname.lastname@example.org /
/Web site: http://www.conagrafoods.com